Around the Net
McDonald's Aiming To Build Amazon-Style Digital Customer Profiles
- The Drum, Tuesday, June 9, 2015 6:36 AM
McDonald's is getting closer to building consumer profiles that match the depth of those held by Amazon, according to the restaurant's senior director of digital strategy Lex Bradshaw-Zanger. Speaking at the Mobile Marketing Association (MMA’s) London Forum today yesterday Bradshaw-Zanger said McDonald’s is working to reach a point where it can build a profile of a user to understand exactly what they are buying and when they are buying it.
