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What Goes Into Great Email Marketing

These days, what does it take to be a great email marketer? First, you have to be a data scientist, says Donald Parsons, Director of Outbound Marketing at Amazon.

“You got to know how to find the voice of your customer in the data,” Parsons tells attendees of MediaPost’s Email Insider Summit, on Tuesday morning.

You have to be social media expert. “It’s not about changing channels,” according to Parsons -- but, “what you discover [with social] is how your customers are speaking to each.” Social is where you learn about “voice.”

You also have to be an attribution master, and an organizational ninja so you can figure out how all the pieces of your campaign work best together.

You have to be a content author, of course. Oh, “And you still have to be email experts … and you have to be great at that,” Parsons adds.

1 comment about "What Goes Into Great Email Marketing".
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  1. Sha Ali from www.vipemaildatabase.com, June 10, 2015 at 12:30 a.m.

    This is good comunity posting. Great email marketing tips all time need to any marketing camping.

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