Arieff Communications added Kelly Moore Paints and It's It Ice-cream to its roster of clients. For Kelly Moore Paints, the agency is charged with product PR, corporate, trade and advocacy work,
blogger relations, and social responsibility/community building around the brand's 70th anniversary. Arieff Communications was named the first PR agency of record by It's It Ice-cream to introduce the
brand to New York. The agency will develop all external communications, including traditional media and blogger relations, social media engagement and event activities.
