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EBay's Phuong Nguyen Warns Marketers Against 1950s Reliance On Demographics

Marketing briefs still focus on engaging consumer segments, whether it's "baby boomers," the coveted millennial group or Gen Z. But demographic targeting doesn't necessarily provide ROI. Recently McDonald's announced that it would stop focusing its marketing efforts on simply sweeping talk to millennials, but this remains an exception, not the rule. Despite the enormous amount of customer insights that marketers now have at their fingertips, far too many campaigns still group audiences by outdated demographics.

Read the whole story at Marketing Week »

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