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How Do You Get a Job in Email Marketing?

How do you get a job in email marketing? When looking to hire an email marketer, there are a number of skills that brands are looking for, panelists that do the hiring revealed at a panel at EIS today.

Email experts said that the ideal candidate has to be smart, have an obsession with analytics and a love of technology. It also helps to have ESP experience, a data-driven mind set and content experience. "I look for attitude and aptitude versus deep experience," said Colleen Dalton, interactive marketing director at Silver Legacy Resort Casino. "You can train for skills."

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