• by Dianna Dilworth , June 10, 2015

Stealing ideas from other industries is a great way to improve your email program, executives on a panel at EIS divulged today. For instance if you look at the automative industry fine tunes their process to make sure that the right tools are in the right place to make building more efficient. The same goes for email. 

This can include improving the process of how to create copy and images and streamlining this process in bite sized chunks. "A lot of organizations struggle with automation, people feel like it is hard to change once it is doing its thing," said David Devore, CEO of Story Ports. "As you build out automation, it is important to understand what the dials are that can be turned and perfected over time."