• by Amy Corr  @MediaPostOTL, June 10, 2015

This ad shouldn't exist. It should be common sense to eat a leisurely meal on Sundays and spend quality time with friends and family. Dixie has launched "Be More Here," a campaign that encourages folks to put down the phones, tablets and anything else distracting and go #DarkForDinner. A 60-second spot eavesdrops on groups of families and friends eating a meal without disruption. The end result is someone learns something new about a family member, secrets are revealed or a joke sets an entire table into uncontrollable laughter. Without distraction, people are more present, more attentive to the company surrounding them. See it here. Every Sunday, starting June 14, Dixie will encourage friends and families to go #DarkforDinner and share their experiences via social media. Find out more at DarkForDinner.com. Droga5 created the campaign.