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Channel 4 Swapping Inventory For Stakes In Start-Ups

Channel 4 has launched a new commercial growth fund to offer new brands a chance to exclusively advertise on its channels, as it looks to become a marketing ‘Dragon’s Den’ for start-ups. The Commercial Growth Fund will work by offering ‘high growth potential companies’ access to Channel 4’s advertising inventory in exchange for equity stakes or revenue share arrangements. French music streaming app Deezer is the first company signed up to the scheme.

Read the whole story at Marketing Week »

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