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Volvo Shifts Global Creative Focus Away From London

  • Campaign, Thursday, June 11, 2015 6:16 AM
Volvo Cars has shifted its global creative account out of Grey London. The carmaker's global campaigns will now be produced from Sweden, China and the U.S. Grey London was appointed as Volvo's global creative agency after a pitch in December 2013. But, following a change in strategy, Volvo will now work more closely with agencies in its key markets. Grey London will continue to work on global coordination and UK work.

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