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World Cup Shows Brands Need To Take Women's Sport More Seriously

With the recent success of campaigns such as Sport England’s “This Girl Can”, the start of the FIFA Women’s World Cup in Canada this week comes at a time when interest in women’s sport is growing. However, while broadcasters and industry bodies are making moves to tap into the opportunity many brands, including FIFA sponsors, have been slower on the uptake.The FIFA Women’s World Cup will reach 30 million female football players and 336 million fans worldwide, according to FIFA.

Read the whole story at Marketing Week »

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