• Luxury Daily, Friday, June 12, 2015 12:30 PM

The Apple Watch announcement not only stirred interest in the product itself, but also made the smartwatch category significantly more credible, according to a new report by Digital Luxury Group. Both the product announcement in September 2014 and the release announcement in March 2015 yielded dramatic rises in online searches for Apple Watch across the world, which had a cascading effect across other brands as consumers sought to understand and find the best deals in this nascent category. The buzz surrounding the Apple Watch has transformed the potential of the smartwatch category, forcing luxury brands to wade in and experiment with their own products.

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