• by Richard Whitman , Columnist, June 11, 2015

As they have done for the past 27 years, Leo Burnett has released its 28th Annual Cannes Predictions in advance of the 62nd Cannes Lions International Festival of Creativity. To date, Cannes Predictions has a track record of 84 percent accuracy. 

This year, Leo Burnett Worldwide's Chief Creative Officer Mark Tutsel curated the list to encompass the "most forward thinking, compelling creative work" across channels and regions. From Ubisoft – Assassin's Creed "Unity Cinema Trailer" to Guinness Africa "#MadeofBlack" to Smart "The Dancing Traffic Light," this year's predictions include some great work.

Of the selections for this year, Tutsell said, "The depth and breadth of innovative thinking this year is astonishing. This is work that draws upon a convergence of media, technology, self-expression and creativity to deliver remarkable brand ideas that have transformational impact."

And getting all squishy, Tutsell adds, "The thread that binds this collection is that human purpose sits at the heart of each of these brilliant pieces of work. Whether it's P&G Always launching a cultural movement or Nike designing an immersive experience, ideas that create real value, fuel our imagination and ignite change in human behavior will prevail in Cannes."

You can check out the full list of Cannes Predictions here. You'll see Samsung's "The Safety Truck," Hammerhead, Clever Buoy from Optus, Honda's The Other Side, "The Game Before the Game" for Beats by Dre, #LikeAGirl from Always and more.  ;