• Campaign, Friday, June 12, 2015 7:11 AM

Alongside its existing creative remit on the retailer's brand, BBH will now be responsible for Tesco's more price-driven trade advertising, which was previously handled by Tag. The move significantly reduces Tag's account, although it will still work with Tesco on creative production work including point-of-sale and Web production activity. A Tesco spokesman said: "Tag will continue to provide creative production services to Tesco and remain a valued supplier." Meanwhile, Tesco is "exploring options" on other parts of its marketing activity.

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