Tesco is launching its biggest iBeacon trial through Unilever’s “Pink and Black” campaign for its Magnum ice cream which will see London consumers receive discounted
coupons when they pass one of 270 chosen Tesco stores.
The campaign from Dunnhumby, the data company behind Tesco’s Clubcard, will allow customers who download the
“Mpulse” app to receive exclusive coupons for discounted Pink and Black Magnum ice cream when they pass by iBeacons located in 270 Tesco Express stores throughout London.
Read the whole story at Marketing Week »