• by Wayne Friedman , June 15, 2015

Levin will have the official title of SVP/chief content officer of the league reporting to Brian Rolapp, EVP of media.

He will head up developing a league-wide content plan in advancing long-term objectives across all of its owned-and-operated media assets, including NFL Network, NFL Digital Media, NFL Films, and external media partnerships, networks and platforms.

Levin will focus on development, production, programming and distribution. He will also be in charge of managing current NFL event programming franchises, including the Super Bowl Halftime Show and NFL Honors efforts, as well as new media franchises, and licensing of NFL Films library.

Previously, Levin was EVP/GM/ of Microsoft’s Xbox Entertainment Studios, coordinating the launch of an interactive, video-on-demand programming service.

Before this, Levin started Generate, a studio and talent management company producing fictional and non-fiction entertainment, as well as branded content. Generate was acquired by Alloy Digital in 2012.

Levin was also a senior executive at The WB. Starting in 1994, he rose to president of entertainment in 2001. He also had a creative television post at Walt Disney Co.

“With deep experience developing award-winning television programming combined with a keen understanding of the digital media landscape as both an executive and producer, I’m excited to have someone of Jordan’s unique background and talents join the NFL,” stated Rolapp.