• by Richard Whitman , Columnist, June 15, 2015

So by now you've probably seen the Jeb Bush logo. It's kind of like some designer barfed up some classic Bif! Bam! Pow! logos from the old Batman TV show. Look it up, youngsters. It was cool then. Not so much now.

Anyway, Publicis has a new logo, and it's way better than the Jeb Bush logo. It had better be since, you know, it was created by one of the largest ad agencies in the world. 

The new logo, according to a tweet the agency sent, is designed to mirror the sign agency founder, Marcel Bleustein-Blanchet placed on the front door of his Paris office in 1927.

Explaining the new logo, a blog post on the agency's blog reads: "The new Publicis Worldwide identity borrows from the past but intentionally incorporates modern characteristics including symmetry and simplicity, while maintaining the iconic Lion head of Publicis Worldwide. The refreshed design will see the network take a step in distinguishing its branding from that of the holding company, Publicis Groupe.

The new logo was conceived and developed by Publicis Worldwide North America, which is headed up by CEO Andrew Bruce.