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Ted Bakes Goes Digital In Shoreditch

High street fashion brand Ted Baker has created its first ever virtual store and could soon roll out the concept across its estate. The virtual store, which was designed by virtual reality pioneers Avenue Imperial using high resolution 360-degree panoramic photography, digitises the new Shoreditch, Commercial Street-based Ted Baker & Moore store. The store already hosts shop window LCD screens, which use motion sensors to simultaneously interact with passersby through interactive games while promoting products.

Read the whole story at Marketing Week »

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