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Are "Buy" Buttons Dividing Social Networks And Retailers?

  • Re/code, Tuesday, June 16, 2015 11:41 AM
Do platforms like Facebook, Pinterest and Twitter risk alienating retailers -- many of which are also ad partners -- by adding Buy buttons? So suggests Re/code’s Jason Del Ray, who writes: “They have to allay fears of retailers that they will steal the customer relationship, banishing them to glorified warehousing and shipping partners.” And, that’s just one problem facing these platforms and their efforts to break into ecommerce.

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