• 9to5Mac, Wednesday, June 17, 2015 12:30 PM

With Apple’s new Wallet app in iOS 9, a revamped version of the old Passbook app with a name that better reflects Apple Pay integration, Apple will let marketers send out dynamic offers triggered by location or a user’s interests through iAd. Apple noted the feature on its blog for advertisers explaining that “marketers can reach loyal customers with specific messages that reflect the customers’ interests, or convert a new customer by presenting a reason to try something new.” Offers allow marketers to put customized, dynamic messages directly into the Wallet that’s built into every iPhone – and accessible via Apple Watch.

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