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BBC World Service Head Calls For Sponsored Content

The head of the BBC World Service has said that its international television news channel must air sponsored programmes as well as advertising during commercial breaks, if it is to stem its financial losses. Fran Unsworth dismissed fears that viewers do not trust sponsored news content. “If that’s what we now have to do to generate the bucks in this space, then so be it.” Chris Bryant, the shadow culture secretary, warned: “If the BBC news brand has Coca-Cola or ketchup written all over it, it will have lost its essence.”

Read the whole story at The Times »

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