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How The Gap Lost Millennials

As The Gap falls into a crevice, closing 175 stores in North America. Overall there will be 500 stores and 300 outlets left. The company is also cutting 250. A big problem is the store no longer appeals to young adults. “Historically, Gap has had a very distinct look. It was very much about creating uniforms,” said Kelly Tackett, research director and retail analyst at Planet Retail.

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