Publicis Groupe's BBH is acquiring full-service digital shop Domani in a bid to ramp up its expertise in technology and digital. Terms of the deal were not disclosed.
The acquisition would expand Domani’s client roster by providing opportunities to work with BBH's clients, bolster Domani's creative resources and overall operations, and open up larger scale new business opportunities.
Domani will be fully owned by BBH and continue to operate under its own name as a subsidiary of BBH, based out of the parent’s New York’s offices.
Domani Founder and President Jonathan Hills will be appointed to the post of Head of Digital for BBH; he will report directly to Pat Lafferty, CEO, BBH North America. Hills will also work closely with BBH New York’s Head of Integrated Production and Technology, Carey Head, who was brought on last year to scale up the agency’s digital offerings and bolster all agency production capabilities. Together, the pair will drive digital production opportunities and operations for BBH New York and Domani Studios.
Domani's current staff will continue to report directly to Hills.
“Both globally and in North America specifically, BBH has excelled in our ability to tell integrated, holistic stories for brands," says Neil Munn, CEO of BBH Group. "Today’s rate of change in the industry is exponential and in order to stay at the forefront, we wanted to significantly and immediately increase the depth and breadth of those digital capabilities. The incredible talent at Domani will be an asset to the entire network in our efforts to further our clients’ businesses.”
Founded in 2001, Domani's range of services includes brand strategy, platform and digital marketing for clients including VH1, Random House, Sony, Coca-Cola, Estee Lauder, and Starwood Resorts.
BBH New York is part of the BBH Global advertising network. Its roster of clients includes Sony PlayStation, Newell Rubbermaid, Vaseline, Unilever, The Guardian and Westin Hotels.