A new first quarter 2015 survey from TV search company Digitalsmiths, a TiVo-owned unit, says consumers ideally want a package of 17 channels, with the ideal monthly price of $38.
Research -- based on more than 3,140 consumers -- says that 81.6% were interested in a la carte services that can be bought outside the traditional pay TV bundle. Top networks from the survey to be included are ABC, Discovery Channel, CBS, NBC and the History Channel.
Many new over-the-top (OTT) digital services that have started up -- or will be -- are establishing so-called “skinny” TV packages of 30 channels or less -- much fewer than the hundreds of channels most pay TV consumers get from traditional pay TV providers.
Digitalsmiths' survey says more than half of those surveyed – 55.7% -- were aware of OTT services, such as CBS All Access, Hulu, PlayStation Vue and Sling TV. The majority were aware of Hulu 51%; then comes Sling TV, 11.9%; PlayStation Vue, 11.4%; and CBS All Access, 10.5%.
There is some movement among TV consumers to change from traditional pay TV services: 7.7% of respondents switched providers in the last three months, a 2% increase versus a year ago. Still, in the first quarter 2015, 92.3% didn’t change pay TV services.
Over the next six months, 15.3% of respondents they plan to either switch, change, or cut service altogether.