The Yellow Pages Integrated Media Association, the trade group for the off and online Yellow Pages industries, has added ad veteran
DEBORAH JACKSON STYMEST as its vice president of
marketing and business development. Stymest, formerly director of advertising for AT&T Wireless Services, has been charged with expanding the YPIMA's national ad base. At AT&T Wireless, she was
responsible for programs that dramatically increased the subscriber base, created the company's first national brand positioning and creative strategy, and managed a $400 million advertising budget.
