'Better Homes And Gardens' Bows Redesigned Site Optimized For Mobile

Another big publication is getting a digital makeover with an eye on the mobile future.

Better Homes and Gardens has unveiled a redesigned Web site that is optimized for mobile devices, in addition to offering new options for advertisers, especially in the areas of native and video advertising.

The new BHG Web site sports a simpler layout centered on larger images and text, as well as more intuitive placement of modules for social sharing and navigation, all intended to make it easier to explore, discover, read and share content from mobile devices.

The improvements include “infinite scroll” on its channel pages and easier access to multimedia features, like videos, slideshows and blogs. The site will publish fresh content every day, and pages should also load faster.

On the advertising side, the new mobile-first site also features closer integration of native advertising content and video ads, including placements across the site’s core content pages, courtesy of Selectable Media, acquired by Meredith Corp. earlier this year.



At the time of its acquisition, Selectable’s platform enabled advertisers to reach consumers via two products, called Value Exchange and Sponsored Stories. In the Value Exchange format, the consumer can unlock a piece of content in return for watching a brief video ad. The Sponsored Stories format allows advertisers to combine engaging content, for example, in the entertainment and sports categories, with brand messages, placed alongside editorial content.

According to Meredith Corp., the BHG Web site attracted an average of 9 million unique visitors per month in 2014, with half of this traffic coming from mobile devices.

As noted, this is just the latest in a series of high-profile redesigns this year, most of them aiming for increased mobile usability.

In January, the BBC bowed an overhauled Web site and mobile app, and in February, The New York Times Magazine unveiled a revamped print edition and Web site. In April, The Wall Street Journal relaunched its Web site with a new design that is consistent across desktop and mobile.

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