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Domino's Adds SMS to Mobile Ordering

Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain. The introduction of text ordering follows other mobile innovations such as Domino’s recent launch of ordering capabilities via tweets and the introduction of voice ordering last year. These initiatives are part of Domino’s AnyWare strategy to enable ordering across a range of popular devices, including cars, smart TV and smartwatches.

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