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Walmart Doesn't See Mobile As Separate Channel

Wal-Mart Canada was one of the first retailers in the world to offer a fully responsive mobile site. Simon Rodrigue, senior vice president of ecommerce at Wal-Mart Canada, spoke with eMarketer’s Lisa Barron about how the site has helped boost ecommerce sales. eMarketer: Wal-Mart has been very active in promoting ecommerce. How significant are digital sales now? Simon Rodrigue: For Wal-Mart Canada, digital sales are a significant part of our future. We don’t report out ecommerce sales in Canada, but we’ve seen very strong growth year over year. So it’s a key part of our strategy going forward.

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