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Young Fathers More Confident Than Non-Dads

New research by IPG Mediabrands agency Initiative finds that fathers ages 25 to 34 are more optimistic about the economy and more ambitious than men without children. That makes them a market that could be highly receptive to positive messages and open to discretionary spending. Indeed, 67% of millennial dads are confident about their personal economic situation compared with 59% of non-dads and 58% of mums, while 45% feel positive about the state of the economy compared to 40% of men without children.

Read the whole story at Marketing Week »

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