Leo Burnett Nabs Global Creative Duties For Brooks Running

Sports brand Brooks Running, which is owned by Berkshire Hathaway, has named Publicis Groupe's Leo Burnett as its global creative agency of record.

Led by the agency's Chicago office,  Burnett will be responsible for all creative strategy across multiple platforms, from print to retail to digital. 

Burnett will collaborate with the brand's media planning and buying agency Omnicom's OMD and its PR agency of record M Booth & Associates.  

Brooks Running spent $4.53 million on advertising in 2014, up from $4.13 million in 2013, according to Kantar Media. 

“We are focused on being the No. 1 choice for runners worldwide,” said Anne Cavassa, Chief Customer Experience Officer, Brooks Running Company.  “We saw immediately that Leo Burnett had an inherent understanding of our brand, the run, and most importantly, what makes runners tick. We are thrilled to partner with them to create a brand loved by runners around the world.”    



Located in 60 countries, Brooks promotes its “Run Happy” philosophy that positions the brand as upbeat and celebratory. Last year, Brooks worked with creative shop Great Society to introduce its largest advertising campaign to date to support its Transcend line of shoes.

“Brooks Running is a remarkable brand with a passionately loyal following, which naturally lends itself to meaningful storytelling,” said Leo Burnett North America CEO Rich Stoddart. “We’re looking forward to leveraging our global network to help the brand surpass its communications and business goals."  

The new business win for Leo Burnett comes just three weeks after it confirmed Marshalls as a new client. Other recent wins for the Publicis-owned agency include Kraft, United Healthcare and a McDonald’s North American brand assignment.

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