- YouTube, Thursday, June 18, 2015 11:37 AM
Sean describes how to optimize ad extensions using SEM best practices. He said that analyzing the performance can teach marketers what's appealing to customers. He explains how to optimize campaigns
based on sitelinks. Look at the performance of each to determine what's driving the highest engagement. The system will choose the most valuable to users. If something isn't serving, marketers should
consider rewriting or exchanging it for another message.
Read the whole story at YouTube »