• May 14, 2002

NetRatings, Inc. and Interactive Market Systems (IMS) today announced the launch of WebRF, the online industry's only reach and frequency suite of media planning tools for Internet audience measurement in the U.S.

According to the announcement, WebRF will enable media planners and buyers to assess the potential success of their Internet advertising campaigns prior to launch, a capability that was previously only available to traditional media. The tool brings Internet media planning and research to the same level of sophistication as print, radio and television advertising by enabling media planners and buyers to evaluate the Internet on the same level as traditional media.

Nielsen//NetRatings' research and data will power WebRF. In addition, the two companies will work together to launch WebRF Plus, which will allow companies to combine Nielsen//NetRatings' data with ad server or internal site log information and access respondent level data with sample size limitations. NetRatings and IMS will also jointly develop multi-media planning tools to assist marketers in planning and evaluating the effectiveness of their online multi-media advertising campaigns.