This summer, Dentyne will build on its social campaign, #FollowFood by introducing what it says is the first-ever “Follow Food Truck.”
Helping to spread the word about the Dentyne Food Truck Tour are humorous online videos created by Dentyne’s agency, McCann NY, and socialized via Dentyne’s Facebook page.
“Co-starring” in the videos is the Oscar Mayer Wienermobile, with guest appearances by: a pizza truck, a Kimchi Taco Truck, and a hotdog vendor, with the Dentyne Follow Food Truck following right behind.
About the campaign, McCann states: “In a society seemingly saturated with food trucks, Dentyne’s fresh breath truck is both a cheerfully cheeky nod to foodie culture and a reminder that when great flavors come with bad breath repercussions, Dentyne has you covered.”
The Dentyne Follow Food Truck will travel across America, encouraging food lovers to celebrate food at some of the country’s best food festivals, from Texas and Tennessee to Philly and DC.