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BBC Won The Battle For Browsers Over The Election

National newspaper websites failed to capitalise on the general election to the same extent as BBC News online, according to the latest ABCs. The BBC's own figures show that the news site recorded 18.1m unique browsers on voting day, 7 May, and 28.3m the next day. It claimed that 19.3m of the unique users on 8 May went exclusively to its Election 2015 content. These figures are higher than any of the audited numbers provided by ABC for newspaper Web sites on those days.

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