• by Richard Whitman , Columnist, June 21, 2015

Public relations firm Weber Shandwick, in an effort to elevate and expand its digital strategy, content production and media innovation capabilities, has named Chris Perry chief digital officer. Already, the firm includes more than 600 digital, creative, social media, content and analytics specialists. In addition to the Perry hire, the firm announced the appointment of Ian Cohen to global executive producer and president, Content Creation and Innovation; Adam Wall to executive vice president, digital operations and client services, North America; and Cheryl Cook to senior channel strategist, North America, to further bolster its global digital leadership ranks.

In his new role, Perry will help grow Weber Shandwick's digital business and further build-out of the firm's digital footprint. He will also continue to serve as global chair of Mediaco, the firm's content consulting and publishing practice. He will focus on developing new content technology similar to the firm's Mediaco Publish content management system

Of Perry, Weber Shandwick President Gail Heimann said: "The role of content and digital engagement is central to storytelling for brands today. It's not only a media evolution, but a creative and cultural one, and no one understands the strategy, dynamics and operations required to deliver content programs and business results in this new landscape more than Chris. His ability to infuse a culture of innovation throughout our global network has been pivotal to our success and that of our clients, and we look forward to his continued leadership."

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