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Heinz Gets Backlash from Old QR Codes

Consumer packaged goods brand Heinz is recovering from some bad publicity over a QR code from an old campaign that now links to a porn site, underscoring how critical it is for marketers to provide ongoing support for mobile programs.  While QR codes were a much more popular trend several years ago, CPG brands continue to place them on their packaging to activate campaigns or provide nutritional information. With the Heinz news going viral, it is clear that brands need to put in the extra effort to maintain any links or risk a wave of negative publicity. 

Read the whole story at Mobile Marketer »

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