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Companies Under Investigation Over Fake Reviews
- Marketing, Monday, June 22, 2015 9:22 AM
The Competition and Markets Authority (CMA) has launched a probe into the wider reviews ecosystem, investigating whether businesses may also be posing as satisfied customers on review sites to boost their own ratings. It will investigate whether third-party review sites such as TripAdvisor are doing enough to prevent fake negative or positive reviews. Finally, it will also examine whether certain publishers are flouting UK ad regulations by failing to disclose paid endorsements.
