Carlsberg has launched ‘Carlsberg Beer Beauty’, a line of men’s grooming products made with beer, in order to target the high population of UK and European men who are
“daily groomers”. The brand decided to make its “proprietary beer recipe our proprietary beauty recipe” in an effort to showcase how hops and barley are good for
hair and skin. Each of the shampoos, conditioner and body lotions contain 0.5 litres of real Carlsberg beer, freeze-dried into power and mixed with organic ingredients.
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