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MINI Clubman Launched With Documentary Series

Crispin Porter & Bogusky London created the campaign, which is called 'The Cultural'. The first film is called "this way is my way" and is about a New York tattoo artist called Scott Campbell, who talks about the philosophy behind his art. No MINIs are featured in the spot although at the end, a message flashes on screen telling viewers that the film was presented by the new MINI Clubman, followed by the strap line "go with your gut".

Read the whole story at Media Week »

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