Around the Net
Cannes Lions Gets More Ethical
- The Guardian, Monday, June 22, 2015 8:16 AM
As the world’s Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of change in the air. Cannes Lions has had an attack of the ethics. Amidst the usual star-studded campaigns featuring Lionel Messi and LeBron James, and squeezed around seminars adorned with seat fillers including Entourage’s Adrian Grenier and singer-actor Natalie Imbruglia, it seems that marketing for good causes is the new black.
