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Cannes Lions Gets More Ethical

As the world’s Mad Men descend on the south of France for a wine-swilling week pursuing awards glory, there is a growing sense of change in the air. Cannes Lions has had an attack of the ethics. Amidst the usual star-studded campaigns featuring Lionel Messi and LeBron James, and squeezed around seminars adorned with seat fillers including Entourage’s Adrian Grenier and singer-actor Natalie Imbruglia, it seems that marketing for good causes is the new black.

Read the whole story at The Guardian »

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