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Sergio Marchionne Lays Down Premium Car Gauntlet With Alfa

Sergio Marchionne is spending $6 billion and facing huge challenges in a bid to turn faltering Alfa Romeo into a brand to go against the likes of BMW and Audi. The lineup of three new models that will arrive by the end of 2017, with five more scheduled to follow by 2018, starts with the Giulia midsize sedan. The goal is to boost global sales from 70,000 vehicles last year to 400,000 by 2018, with about 150,000 of the sales expected in North America.

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