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KIDinaKORNER Partners On Music-Led Venture With WPP

  • The Drum, Tuesday, June 23, 2015 7:48 AM

KIDinaKORNER founder Alex da Kid has teamed up with advertising giant WPP to launch KidinaKORNERCreate, a joint venture aiming to put music at the forefront of marketing. A successful producer, songwriter and director, Da Kid has developed one of Interscope’s most successful emerging record labels by integrating music and branded content to allow both artists and brands to better relate to their audiences, particularly Generation Y.

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