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Internet Ad Spend Will Overtake TV By 2017

  • Campaign, Tuesday, June 23, 2015 7:46 AM

According to the Publicis Groupe-owned media agency's new Advertising Expenditure Forecasts, the Internet will be the biggest advertising medium in 12 key markets by 2017, representing 28 percent of global ad spend. It said the Internet, currently in second place behind television, was already the dominant medium in seven markets last year -- the UK,  Australia, Canada, Denmark, the Netherlands, Norway, and Sweden.

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