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UK Wins Two Mobile Lions, Top Prize Awarded To Google Cardboard

  • Campaign, Tuesday, June 23, 2015 7:41 AM
The judges awarded a Silver Mobile Lion to 'The Next Photo', a campaign by Wunderman UK for Child Eye Cancer Trust, and a Bronze Lion to 'Tweet to Eat' by Abbott Mead Vickers BBDO for PepsiCo. The haul is one bronze short of last year when the UK won a total of three Mobile Lions. Google, based in Mountain View, Calif., took home the Grand Prix for Google Cardboard, which turns any mobile into a virtual reality device using a cardboard headset. John Lewis used the platform in its 2013 Christmas campaign.

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