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Your Agency Will Soon Be An Algorithm

Marketers were warned that in ten years' time algorithms that will take complete control of the creative process could usurp their advertising agencies. Speaking at the Cannes Lion Advertising festival, Will Sansom, director of strategy and content at Contagious Communications, argued: "We work in an industry -- yes it's a creative industry, but it is an industry nonetheless and we would be kidding ourselves if we don't recognize that industries are all about efficiencies making things better faster, cheaper."

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