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Vice, Unilever Target Young Women With New Video Channel

  • Guardian, Tuesday, June 23, 2015 11:29 AM
Vice and Unilever are partnering on a new female-centric video channel named Broadly. “Unilever is expected to focus the deal at least initially on its Dove and TRESemmé brands,” The Guardian reports. “Broadly, which will offer daily editorial led by video series and long-form documentaries, has been interpreted as a move away from Vice’s slightly overall ‘dude’ tone.”

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