NEW! Latest Geico Ad Is Part 'Game Of Thrones' And Part 'Princess Bride'

Geico has launched its third "It's What You Do" ad, and this one has a torture scene that begins like an episode of "Game of Thrones" -- but it's really more "Princess Bride." A king hurries to his dungeon for an update on a prisoner who's strapped to a table, being tortured for information. The king's minions claim they will soon break the prisoner and learn his secrets. When the king leaves, the table flips down and the minions resume their game of ping-pong, using the prisoner as a net. "If your boss stops by, you act like you're working. It's what you do," closes the ad, seen here. The Martin Agency created the campaign.
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