• by Larissa Faw , June 23, 2015

UK's Crave & Lamb is bolstering its leadership team with the addition of John Keane as media strategy director. In this newly created position, Keane will help oversee the agency's current portfolio as well as support media planning strategy across digital, print and out-of-home. 

Keane is also expected to play a major role in expanding the business. He will join the company’s board and play a role in setting the direction and management across all facets of the business by helping to develop and deliver strategic objectives and client media priorities, per the agency. 

Keene will focus initially on the opening of a Birmingham office. “It is an incredibly exciting time at Crave & Lamb as they continue to go from strength to strength by investing in new talent and new offices -- including Birmingham, which will be opening in Q1 2016," says Keane.  

Keane brings a wealth of experience to the agency. He comes to Crave & Lamb from design agency Modus Creative, and during his career has spent time on both the agency and media owner side, including positions at Clear Channel and Trinity Mirror.  

"We have been working together on various projects for a number of years so our clients have already been indirectly benefiting from his expertise," says Rob Jones, managing director of Crave & Lamb. "Having him in-house will really improve our market proposition.”

Based in London, Crave & Lamb is a full service advertising, marketing and creative agency with clients that include Ben Sherman, Boylesports, and Gandys Flip Flops.