MediaCom won a Silver Lion for its work for Coca-Cola, where the agency created the world's first fully personalised TV campaign. The WPP agency also won Bronze Lions for Bose's Soundtrue headphones and Shell's "power of sport" work. Other UK agencies to triumph were OgilvyOne, which won a Silver Lion and a Bronze Lion for its Animal Rescue Service work for Battersea Dogs Home; Leo Burnett, which won a Silver Lion for its Suffocation campaign for Karma Nirvana; and a Bronze Lion for PHD's work for Mondelez' Orea.