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Mondelez Looks To Facebook Mobile Video To Prompt Impulse Purchases

  • The Drum, Wednesday, June 24, 2015 7:49 AM

Mondelez International has renewed its global Facebook deal that will see it experiment with ways to stimulate impulse sales from mobile media. The company said the decision stems from the need to exploit the fastest growing consumer behaviours on social media platforms: video consumption and mobile commerce. It forms a core part of the company’s efforts to address the fact that shoppers are increasingly unlikely to make impulse buys using today’s shopping methods such as click and collect and home delivery.

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