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Olive Garden Moves Away From Steep Discounting

Olive Garden is moving away from deep discounting and instead relying on value platforms like Cucina Mia. the platform, which debuted in February 2014, lets guests mix and match six pastas and five sauces, and then add different proteins, all at a fixed $9.99 price point. Said Darden CEO Gene Lee, “We are finding Millennials love Cucina Mia because they get to customize their meal. We also find the value-seekers like that entry price point.”

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